Originally launched as Fashion TV, FTV would be the channel to tune into for the latest in fashion straight from Paris, you’d see interviews with Karl Lagerfeld, sneak peaks into Daria Werbowski life and occasionally see Elie Saab working in his studio. For animal lovers they had Animal Planet and for music lovers there was MTV and fashion lovers, we had FTV.
But fast forward to now and FTV has clearly lost its appeal. In an age where Burberry chose to have a live screening of their runway show over the Internet earlier this year and when you get to follow designers like Stella McCartney on twitter, who gives links to her latest collection immediately after her shows, where does a channel on television fit in?
What makes FTV different from the likes of MTV and Animal Planet is most obviously the consumer. Fashion can rightly be described as a fad and in accordance with fad behaviour- FTV was in today and out tomorrow. There are over a hundred websites on the internet that can give you all the information FTV used to exclusively offer. Vogue.uk and Style.com have become the go to places for all my fashion info and FTV has lost its appeal.
